Customer technology has stopped being a marketing problem. The platforms behind content, data, personalisation and service now decide how fast a business can move, and the decisions are being made by Digital, MarTech and CX leaders together.
CustomerTech World runs as three streams under one roof. Digital Experience covers websites, apps, digital products, content and commerce. Marketing Technology covers customer data, CRM, automation, personalisation and measurement. Customer Experience covers journeys, insight, service, contact centres and loyalty.
Melbourne follows at the Melbourne Convention Centre on 18 March, with 750 leaders from across Australia and New Zealand.
The customer doesn't care which team owns the platform. Digital owns the experience. Marketing owns engagement. CX owns the journey.
So CustomerTech World puts all three under one roof, on one day, in one room. Pick your stream, or move between them.
The websites, apps, digital products, content and commerce experiences customers actually use, and how the teams behind them prove what works.
The customer data, CRM, automation, personalisation and measurement stack behind every campaign, and the decisions about what to consolidate, replace or connect.
The journeys, insight, service, contact centres and loyalty programmes that decide whether a customer comes back.
750+ senior Digital, MarTech and CX leaders from 200+ enterprises in every city, plus the CMOs, CDOs and CIOs they report to. Every registration is reviewed, so the room stays a peer room.
Small groups, real problems, peers in your seat. Ten to twelve leaders around one table, chaired by someone who does the job, working through something the whole room is dealing with.
Leaders sharing what worked, not vendor theory. What they built, what it cost, what broke, and what they would do differently.
Live debate. Vote and contribute from your phone. Three or four people who genuinely disagree, a chair willing to push, and the room's answers on screen as it runs.
Matched to your challenges. Short meetings with solution providers based on what you flag at registration, scheduled around the rest of your day at the event.
Ten partners maximum per event. That cap is what keeps booth engagement and meeting quality high.
Agenda drops, speaker announcements and registration windows for CustomerTech World Melbourne.
